Events | Activations | Sponsorships | Sampling | Conferences | Road-Shows | Launches | Digital Communication | Project Management | Influencer Strategies | Celebrity Endorsement and Contracting

Who We Are

We are one of South Africa’s leading experiential solutions providers with over 20 years of experience.

Our Experience

The key management team of Chaos Theory has experience locally and globally in delivering award winning memorable events and experiences for some of the world’s leading brands.

What We Achieve

We deliver approximately 200 projects a year direct-to‐client, aligned with other agencies, and embedded inside client and agencies as specialist service providers.

Our Structure

We offer a comprehensive range of experiential skills through three specialist agencies within the group.

Chaos Theory specialises in Activations, Experiential Events, Conferences, Expos, Launches, Retail Promo and Sampling.

Global Events Live are leaders in Sponsorships, Content Strategies, Hospitality, Digital Engagement, Rights Management and Project Management.

SMC Europe offers Endorsements, Product Placement, Ambassadors (INT), Ambassadors (SA)?, Music Rights and Celebrity Campaigns.

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A person who never made a mistake, never tried anything new.


If your dreams don't scare you, they aren't BIG enough.


The problem is not the problem; the problem is your attitude about the problem.