EVENTS: Jetour Brand Launch

When Car Manufacturer Jetour entered the South African market in September 2024 their brief was to create a launch event that had never before been seen by local motoring journalists.

Creating a bespoke venue with the Sandton skyline as a backdrop our creative team delivered a breathtaking South African showcase featuring Mzanzi Youth Choir, Mi-Casa, Tarryn Lamb under a moonlit sky. Fireworks and pyro wound up the evening after the vehicles were introduced to the media for the first time. A fitting celebration for a brand soon to be a force on the local motoring scene.