SPONSORSHIPS: Marriott Bonvoy, Orlando Pirates, Sponsorship Launch Week Highlights

As one of the largest travel programmes in the world with over 175 million members, Chaos Theory developed the 360 degree sponsorship strategy and executed all aspects of delivery of the partnership with the iconic South African powerhouse football club, Orlando Pirates.

The highly successful launch weekend of the partnership over the sold-out Soweto Derby against rivals Kaizer Chiefs was attended by 200 Marriott Bonvoy members, Protea Hotel VIP’s Orlando Pirates management and the players themselves.