EVENTS: SA 20 Launch Event

We don’t like cricket, we love it! Having worked across the globe delivering comprehensive solutions for both sponsors and rights holders we were asked to develop a memorable way to launch a new franchised cricket tournament to the press, sponsors, and team owners.

The result: A “fake” boring press conference that was ambushed by one of South Africa’s top performing talents, before the real event was revealed.

Featuring interviews with all team’s player representatives, banging entertainment reflecting the unique value proposition of the new tournament and insights from the management team, the entire event was staged including a corresponding live broadcast by the Chaos Theory team.