SPONSORSHIPS: Chelsea FC x Unilever

Approached by Unilever to assist in creating meaningful consumer connections with the world’s largest Deodorant brand, we channeled the power of the world’s most popular sport, combined with the aspiration of young children to become soccer stars.

We tailored a bespoke partnership with Chelsea FC that saw development coaches fly to Africa and put talented youngsters through their paces before the best-of-the-best formed an African XI team that flew to the UK to play against a team of Chelsea Legends, as well as First and Second team players. This award-winning campaign proves the power of sport, and the power of brands can create a meaningful connection that create brand affinity and increase sales for brands across the African continent.